A Handbook of Media and Communication Research by Klaus Bruhn Jensen

By Klaus Bruhn Jensen

A instruction manual of Media and Communications learn provides qualitative in addition to quantitative methods to the research and interpretation of media, masking views from either the social sciences and the arts. The instruction manual deals a finished assessment of prior learn and a suite of instructions for the way to consider, plan, and perform experiences of media in several social and cultural contexts. Divided into sections at the heritage, systematics and pragmatics of analysis, and written by way of across the world stated experts in every one sector, the instruction manual should be a customary reference paintings for college kids and researchers.

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K. advocated studying literature as an objective, self-contained structure of textual paradoxes and ambivalences. Any interest in authorial intention or affective impact was labeled intentional and affective fallacies (see Wimsatt 1954). Although this position tended to isolate literature from its social circumstances, it helped to professionalize the analysis of literature and to gain academic legitimacy for the discipline. By performing close readings of ‘the texts themselves’ and bracketing readers, writers, as well as the literary institution, the New Criticism participated in the turn to an immanent analysis of texts.

4 ᭤secularization – Chapter 11, p. 2 The hermeneutic circle Source: Alvesson and Sköldberg 2000: 66. With permission of Sage Publications Ltd. 2). The most basic, ancient insight of hermeneutics is that the meaning of a textual part can only be understood in relation to the whole of the text. While perhaps commonsensical, this insight contradicts the equally common assumption that the meaning of a message is the sum of its parts, so that communication might be studied by breaking it down into its constituent elements.

From this general philosophical category, other humanistic research derived a discursive conception of horizons, defined as historically and culturally specific frameworks of expectations that guide the interpretation of texts. A ‘misunderstanding’ of a text can result from an incompatibility between the horizon implicit in the text and the reader’s horizon of expectations; a ‘disagreement’ about the meaning of a text can be the product of conflicting interpretive horizons. Phenomenology has had less of an influence on media studies than either rhetoric or hermeneutics.

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